Flyers are an underutilized marketing technique that may be just the boost your small business needs to attract new customers and generate interest in your product or service. Whether you use them at public events, leave them in places like doctors’ offices or restaurants, or mail them out to households, flyers have the potential to help you spread awareness about your business and generate leads for sales. Follow this basic guide on how to create printed flyers that will bring in new customers to your business!
The Benefits of Printed Flyers
Printed flyers are not only easy and inexpensive to create, but they are also a great way to get your message out there. The best part is that you don’t need to be an expert at graphic design in order to create stunning graphics. If you’re not sure how your printed flyer design should look, check out the samples below. There are a few things you can do to make the most of your printed flyers.
Printed flyers are a great way to advertise your business and services. Printed flyers are also a good option if you need to get an immediate response from customers who see them or if you want to sell something quickly. Here are five benefits of printed flyers that make them so popular among business owners.
The Basics of Designing Printable Flyers
Designing and printing a custom printed flyer is an inexpensive way to advertise your business. It will get your brand out there, tell customers about the services you offer, and share any new deals. There are many online sites that will help you create a design for free.
One example is Canva, which offers templates with pre-made layouts for event promotion, restaurant menus, greeting cards, and brochures among other things. Not sure where to start? You can follow these guidelines to make the most impact when designing printed flyers for businesses.
Choosing the Right Flyer Size
Printing companies can print your custom printed flyers in a variety of sizes and shapes. We highly recommend that you always use postcard size, which measures 4 inches by 6 inches. Postcard size has two advantages over other sizes. And second, they’re more than capable of capturing attention with a single glance.
Printing out custom printed flyers is a great way to promote your business. In order to ensure you are printing the perfect size flyer, consider these four different sizes: 4×6, 5×8, 11×17, 18×24.
Choosing the Right Flyer Style
We offer a variety of style options, including table tents, postcards, brochures and more. Flyers are an excellent form of advertising, and a well-designed flyer can go a long way towards enticing customers to make a purchase. Printed flyers come in many styles, so it’s important to choose the right style for your target market. Most printed flyers feature text on one side of the page, and graphics or images on the other. Below is an overview of four popular flyer design styles.
When Should I Use a Brochure vs. Postcard?
There are many different ways to promote your business and printed flyers are just one of them. With many promotional tools on the market, it can be hard to know what is best for your campaign. Printed flyers for business come in a variety of shapes and sizes, all with their own benefits. To determine what is best for you, consider the following questions:
1) Who am I targeting?
2) How much time do I have?
3) What message am I trying to convey?
If you want to reach a wide audience quickly without spending too much time on one specific target, a postcard may be more suitable than a brochure as it has limited space for detail or design.
Where to Place Flyers for Maximum Exposure
Many stores have community bulletin boards, which would be a great place to place flyers. This is an easy way to not only have your flyer seen by locals but also any passing travelers as well. When you place flyers, it’s also important to include what the event is about, when it will happen and where you can learn more about it. Another idea for where to advertise your business is on bus benches.
What Should Go on My Flyer?
Your printed flyer should tell them who you are, what you do, and where they can find your services. You should include a catchy slogan that they’ll remember and an offer to give them something – like a free consultation or whitepaper – in exchange for their contact information. If you have a physical address then it’s also worth including on the flyer. If you have images of your storefronts or products then these would look good on the flyers too.
What You Can Do with Unused Flyers after a Promotion is Over
If you’re a company that often gives away printed flyers during promotions, you may be looking for ways to maximize their marketing effect after the promotion is over. Printing less than the full number of flyers planned can make it hard to get them into the hands of your customers if they all show up at once and want one of your products.
One way to distribute leftover flyers from a giveaway is by including some in each order you ship out, or using them as a coupon for products in your online store. The potential benefit for each use might not be large on its own, but every little bit counts when trying to drive awareness about your brand.
Conclusion
Distributing printed flyers is a great way to start a conversation with potential customers, and they’re an economical marketing tool. Just be sure to include your store’s hours and any special offers.
