A Guide to Generating Motion Graphics Videos Your Audience Loves
There are a thousand words in a picture. However, a moving image is worth a million words. And to explain your tale to your audience in that many terms is a lot.
You have the chance to tell captivating stories to your audience with motion graphics videos.
These videos always simplify the stories, no matter how complicated they are. With these movies, you may present even the most thorough concepts in a captivating and appealing way.
Are you eager to learn more about them? You’re in luck, then! We combed the internet to bring you the top motion graphics videos available.
Types of Motion Graphic Production Services
Motion graphics can be created in a variety of forms. And they’re all great at grabbing the attention of the crowd. We won’t cover all of them, though, because there are so many.
1. Mixed media motion graphics videos
The first item on the list is mixed media, which has only recently begun to gain traction.
Understand me. Videos of this kind have been produced for a very long time. But widespread adoption has only just become a reality.
The live-action and animated content in these videos is the ideal combination. The problem with perfection is that it is a matter of opinion.
As a result, you could occasionally notice an animated overlay running over live-action video. However, there are other instances where animated videos with sporadic pictures and video utilization can be seen.
2. Infographic motion graphics videos
Infographic videos are a great choice when you want to entertain while educating your audience.
The majority of businesses choose these movies as their top option. And a big part of that is because these movies simplify complicated subjects.
These films get a lot of attention since they are simple to understand. As a result, the businesses using these movies see good returns.
3. Cartoon motion graphics videos
Many businesses find it difficult to engage their audience emotionally. However, increasing conversions requires creating an emotional bond with the audience.
When you present your tale properly, these connections with your audience can be made. And cartoon videos are particularly good at that.
These videos are highly relatable because they feature animated characters. You can identify with a symbol on the screen that is going through the same thing.
4. Whiteboard motion graphics videos
Imagine this You have several years of experience in your field. You’re considering using animated videos in your advertising. However, you are initially unsure about the best animation style to use.
Sounds familiar? Whiteboard videos are a great start if you want to learn motion graphics. I wouldn’t say that it is a universally applicable solution. But it’s a simple suggestion.
There are numerous reasons why whiteboard motion graphics are so intriguing. They are simple to comprehend and adhere to. They also appeal to a broad audience. These movies help simplify the explanation of complex ideas.
5. 3D motion graphics videos
Due to the high cost of 3D animation, many businesses avoid employing it in their videos. However, those who take the risk never regret it.
Some businesses can only choose 3D medical videos as an option. Let’s use the example of medical equipment companies. They must use 3D to demonstrate the intricate details of how their product functions. The additional dimension makes it easier to explain how the product works.
It works whether your business can or cannot function without 3D. And it operates flawlessly. With their lifelike images, 3D videos stand out.
Tools for motion graphics
If you are reading this, you are seemingly interested in creating motion graphics videos for your business. As it is challenging to make videos, this is a significant step. Making a film you and your audience will enjoy requires time and work. But don’t worry; we know which tools will work best for you. And for your convenience, we’ve made a list of these tools! Excited? Let’s look at the equipment you require for the videos you choose!
Tools for mixed media motion graphics videos
Live-action video is one of the resources used in mixed-media productions. It might even be pictures. And for them to appear in your video, they must both be in flawless condition.
You need two tools in this situation, each for the video and the photos. Although it is not necessary, it is usually beneficial to have an audio device.
So let’s look at the equipment!
1. Adobe Photoshop
Photoshop must be your first choice of picture editing software. With the help of this tool, you can make the desired adjustments to your photo and obtain the desired result.
The image can be exported and saved in a variety of file types. Therefore, you should not be concerned about acquiring the output for your video in the appropriate format.
2. Adobe Illustrator
In most situations, Photoshop by itself would be enough. However, there are situations when working with vector images is necessary. In cases like these, Illustrator’s skills shine through.
When you choose infographic animation, you will frequently employ this excellent tool. You’ll find it much more straightforward, I assure you.
3. Adobe After Effects
The industry norm for video editing programs is this. Most motion designers will advise you to use this tool when editing videos.
The device is adaptable and versatile and can take almost everything you can. 2D? Sure. 3D? Let’s go for it.
You can also utilize one of the several third-party plugins if you ever feel like the functionalities are insufficient. However, it would be best always to exercise caution while using third-party plugins, which could lead to a software breakdown.
An open-source audio editing program is called Audacity. This program has all the plugins you might need to alter your video’s audio.
It is simple to use and has a straightforward UI. It’s astonishing how little weight it has. But that does not imply that it is incapable of doing strenuous jobs. It can combine many layers into an mp3 as quickly as your system will allow.